Shandong Sheng Le Shoemaking Group Corporation, situated in Yinan Country, Shandong Province, is a National Second Grade Enterprise with 40 years shoemaking history. It ranks one of 500 largest industries and trade Enterprises in China and one of 50 best economic benefit enterprises. In 1993, "Sheng Le" was chosen as top ten "shoe king" in China by China Quality Inspection Association. At pre- -sent, Sheng Le Shoemaking Group Corp. is the national main export base of shoe- -making and raw materials.
The group corporation comprises 8 factories, 3 joint ventures, an overseer's enterprise, 2 jointly owned enterprises, and 1 shoemaking research institute. It has5,800 staff members and workers with the area of 180,000 square meters. It possesses 26 world advanced shoemaking production lines and 3,860 sets of equipment. Its main products have 8 series including sightseeing shoes, sports shoes, high-grade leather shoes, fashion shoes, craft shoes PU leisure shoes and sand beach slippers. It has an annual output of 16,000,000 pairs of shoes and 4,000 tons of plastic products. These products are sold to 30 provinces and autonomous regions in china and to 40 foreign countries and regions.